Storybook Theatre- Marketing, Design & Visibility Strategy

Storybook Theatre is a nonprofit performing arts organization serving the Kauai, Hawaii community.

  • Project

    Storybook Theatre Internship and Freelance Redesign

  • Role

    UX Designer and Digital Marketing Support

  • Duration

    Summer 2025- Present

  • Tool Used

    Canva, Google Workspace, Google Business,

My Role and Contributions

Boosting Visibility & Engagement for a Local Nonprofit Theatre


During my internship at Storybook Theatre, I researched their digital and community presence, identified opportunities to increase visibility, audience reviews, and revenue, and presented my findings to the owner. With approval to move forward, I designed marketing materials, optimized digital tools, and supported event promotions—all directly contributing to the theatre’s growth.

Now, as a freelancer, I’m redesigning their website to modernize its look, improve navigation, and highlight upcoming performances.

  • Managed and updated Storybook Theatre’s Google Business page to improve online visibility

  • Copywrote content for online event pages

  • Attended and documented events; created QR-enabled flyers and captured social media photos

  • Designed and copy-wrote digital flyers for theatre events

Project Highlights

  • Graphic Design & Marketing: Created flyers, posters, social media graphics, and QR codes to promote events.

  • Event Promotion: Posted flyers locally and shared materials online to expand audience reach.

  • SEO & UX Recommendations: Provided actionable recommendations for website improvements; consulted leadership to implement changes.

  • Team Collaboration & Workflow: Organized Google Workspace to streamline storage and access for marketing and design materials.

  • Research & Insights: Suggested programming adjustments based on audience needs.

Google Business Optimization (Before & After)

One of my key contributions was optimizing the theatre’s Google Business profile. I updated the address, corrected business hours, and added events like the Walk and Talk Story. This improved the theatre’s visibility on Google Search and Maps, making it easier for locals and tourists to discover upcoming programs.

Before:

  • Theatre had no verified/updated Google Business page.

  • Address and hours were missing/inaccurate.

  • Events were not visible to tourists or community members searching online.

  • Limited visibility meant potential audiences (especially tourists) were unaware of events.

After:

  • Claimed and updated the Google Business profile.

  • Corrected address and hours for accuracy.

  • Added the Walk and Talk Story event, boosting visibility in Google Search and Maps.

  • Improved discoverability for tourists searching “things to do in Kauai.”

  • Supported the theatre’s revenue goals by making events easier to find and attend.

Freelance Website Design

Building on my internship experience, I returned to Storybook Theatre as a freelancer to redesign their website. The goal was to create a modern, user-friendly, and engaging platform for visitors, while reflecting the theatre’s brand and promoting upcoming events.

The website was content-rich but relied on older photos and a less cohesive design, offering room for a visual and UX update

The existing website contains a lot of content and older photos, creating an opportunity to streamline the user experience and refresh the visual presentation.
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To address these challenges, I proposed updating the website with refreshed images and modern visuals, while revising and condensing content to keep it informative yet easy to scan. My goal was to help users quickly find key information and streamline the process of reserving tickets for Storybook Theatre events, creating a more engaging and user-friendly experience.

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Results

  • Increased theatre’s visibility on Google Search & Maps.

  • Raised community awareness through flyers, posters, and event boards.

  • Streamlined workflows with an organized Google Workspace.

  • Strengthened the theatre’s ability to attract new audiences and revenue.

Next Steps / Recommendations:

  • Create TripAdvisor and Yelp pages to promote events like Walk and Talk Story and attract tourist attention.

  • Continue revising the website:

    • Condense text-heavy sections for better readability.

    • Update outdated photos with current performance and event imagery.

    • Remove old or past events to keep content fresh and relevant.

  • Further implement SEO and UX improvements to enhance discoverability and audience experience.